Reach your Customers Fast with IndiaSEVA.com
Who Are Your Ideal Customers?
Get out a notepad and pen and jot down exactly what you offer to your customers. What problems do you solve for them or what challenges do you address? Why should people buy from you instead of your competitors? What sets you apart?
Who actually benefits the most from your product or service? When it comes to this question, you need to be honest with yourself. It’s not enough to determine who you want to benefit most—you need to identify who is actually finding value in your offerings right now.
Are you happy with this current type of
customer and, more importantly, are they happy with you? Or, do you feel
that you’re not appropriately targeting the people who would value your
business the most? For example, you’ve been working with a lot of
startup founders, but would like to form partnerships with more
Your past interactions with customers can reveal a lot—both good and bad. Combing through any major mistakes and successes with previous or existing customers will definitely help you in narrowing your focus.
Sort through your past interactions and pull out what you can. That information will all be incredibly valuable in the next step.
Build a Customer Profile
Qualities of an Ideal Customer
1. They Happily Pay For What You Offer
2. They Appreciate What You Do For Them
3. They Are Easy to Communicate With
4. They Keep Coming Back
5. They Recommend You to Others
What Makes an Ideal Customer?
At its most basic definition, the goal of your business is to offer customers a product or service that makes them happy and solves their problems.
What makes ideal customers different from others is the amount of time, effort, and resources you have to expend to acquire them and make them feel good about buying from your brand.
Ideal customers are easy to attract, take minimal effort to keep, and naturally become loyal, recurrent buyers.