Money doesn't grow on trees, and neither do leads.

The key to making sales is generating leads – but leads don’t grow on trees, so generating them isn’t easy.

• Generating leads is key to making sales, but it's not easy.
• Mistake 1: Not offering content for the entire buyer's journey. Prospects visit your site at different stages, so you need offers for every stage.
• Mistake 2: Buying leads instead of generating them organically. This can lead to being marked as spam and not reaching the right audience.
• Mistake 3: Treating all site pages the same. Some pages get more traffic than others, so you should optimize them for lead generation.
• If you're making these mistakes, don't worry, you're not alone. Check back next week for tips on how to fix them.